Editorial Services - Web Optimisation

A website should be much more than an electronic brochure. It has the potential to be many other things: retail outlet, customer contact centre, market research tool, community forum, lead generation device and thought leadership platform. Social media tools including blogs, e-newsletters, Facebook and Twitter can complement and strengthen your message.

Being effective online requires a combination of strategy and content, science and art. Editor Group can assist on all both fronts, using its expertise in writing, search engine optimisation, search marketing, social media and content management systems to help you maximise your online investment and build long-term, meaningful relationships with your most important customers.

Our Expertise

Editor Group's Web Optimisation practice is led by the experienced Internet professional Josh Mehlman and provides:

Electronic media strategy. We review current websites, email campaigns and other material to ensure they are effective in reaching customers and others. We advise you on the best ways to connect with existing customers and get noticed by potential new ones at the exact moment they are looking for the products or services you provide.

Content strategy. We help you develop optimal approaches to developing and publishing content, or sourcing material from third parties. We can guide you in the process of regularly creating fresh, engaging content that is relevant to your target audience.

SEO writing and SEO editing. We provide search engine optimisation services for existing or new web page content. Our content-driven SEO strategy focuses on understanding how your target audience might find your website and creating useful copy that speaks to their needs.

Social media optimisation. Organisations that view social media merely as a new marketing channel are quickly disappointed. We show you how to use social media as a powerful platform to connect with existing and potential customers and demonstrate your thought leadership.

 Editor Group Pty Ltd (ABN 52 083 974 341)  |  L5, 249 Pitt Street, Sydney NSW 2000  |  Phone: +61 2 8912 9500  |  Email: inbox@editorgroup.com