Inspiring Writing for Leaders

Are you a leader who struggles with writing or achieving cut-through in your communications? Or an experienced writer who wants to enhance your skills and add fresh impact to your words?

Inspiring Writing for Leaders bridges the gap between business and creative writing training, breaking stereotypes and giving you the tools to lift your writing to new heights. It is ideal for PR firms, corporate communications groups and executive teams.

The course shows you how to tap into your imagination and use word choice, storytelling, metaphor, rhythm and other literary and rhetorical devices to persuade, influence and inspire. Whether you're giving a speech to thousands, writing marketing copy or an executive summary to a major report, we'll show you how to write with real flair.

Inspiring Writing for Leaders can be completed at Editor Group in central Sydney, your offices or an inspiring venue such as the Royal Botanic Gardens (additional venue fees may apply).

Who should come

This course is ideal for executives and advanced writers.

What's included?

Full day of training at Editor Group in Sydney CBD (catering included)
Detailed review of delegates' writing samples prior to the course
Workbooks, takeaway examples and post-course consultation
Complimentary copy of The Essentials of Great Writing book for each person

Course content

MODULE		DETAIL
Planning and research		The pre-writing phase. Deciding who you are writing for and gathering all the material you will need is as important as the actual writing.
Writing clearly and concisely		Writing succinctly. How to cut out clutter and clichés and replace them with clear, concise copy.
Persuasive writing		Influencing the reader. Using the full power of language by choosing the right words and using devices like rhythm and metaphor.
Beating writer's block		How to get going. Techniques for conquering the fear of the blank screen and tapping into your creativity.
Tools of the trade		Dictionaries, style guides and more. No writer should be without these basic tools of the writing craft.
Exercises		Putting principles into practice. A range of stimulating tailored writing exercises throughout the day show you how to put the writing principles into practice.

BOOK NOW

See the right hand column for details on how to book an exclusive Group Course. We look forward to seeing you!

LENGTH:

One day

LOCATION:

Sydney CBD or your offices

FEES:

Group course: $6,600 for up to 8 people
Discounts available for not-for-profits

TRAINER:

Grant Butler is Editor Group's founder and a former journalist with The Australian Financial Review. He writes speeches, reports, articles and other material for clients.

Tony Spencer-Smith is an experienced corporate writer and editor and a former Editor-in-Chief of Reader's Digest, news journalist and award-winning novelist.

BOOKINGS:

Contact Evelyn Freeland on 02 8912 9500 or efreeland@editorgroup.com

COMMENTS FROM ATTENDEES:

"Inspiring Writing for Leaders has great content. I particularly liked the information on the power of storytelling, and the good tips on tightening up my writing. The feedback on our writing samples and exercises was also very useful. Doing the course in a sandstone cottage in the Royal Botanic Gardens added to the impact of the experience."
Gavin Hanbridge, Business Development Officer, Community Relations, Wesley Mission

"Writing 3 is full of facts, quotes and anecdotes to improve the way you write and enable you to communicate in a livelier manner. I left the course on a high realising this was only the beginning of a longer journey into understanding that communicating effectively means influencing the rest of the world."
Ron Krueger, Manager, Public Relations and Communications, Australian Business Limited

"I enjoyed Writing 3 immensely and found it rewarding and worthwhile. The course has given me newfound energy in both writing myself and reading the work of others. A secondary benefit has been spreading the word here at Folk -working with my colleagues to improve the quality and effectiveness of their written communication."
Michael Broadhead, Managing Director, Folk

Editor Group Pty Ltd (ABN 52 083 974 341) | L5, 249 Pitt Street, Sydney NSW 2000 | Phone: +61 2 8912 9500 | Email: inbox@editorgroup.com