Our expert advice is part and parcel of every writing, editing and proofreading project we complete. But there are times when you need a higher level of strategic input and advice. When that’s the case, we’re pleased to provide consulting services.
Strategy and planning
Talk to us early about the best way to approach your next editorial project. We can help you make key decisions about what to write and which type of document will achieve maximum impact. We can also survey your target audience to discover their preferences.
Style guides
One of the most important steps your organisation can take is to develop a detailed style guide to develop consistent guidelines for how everyone in your organisation presents written material. A comprehensive style guide should cover everything from your company’s tone of voice to how you present numbers and dates in text.
Web optimisation
Another key strategy area is how to make the most of the online environment to maximise the impact of your marketing and communications campaigns. Even before you start writing and editing, this should involve considering the best way to structure your site and how to employ social media channels.