In style

A corporate style guide is one of the best ways to secure agreement on style and grammar issues and achieve consistent written communications across a large, dispersed organisation. Style guides are also important for smaller businesses, helping to establish the ground rules for how you communicate about your company and your work.

By providing editorial guidelines, style guides ensure everyone in your organisation delivers copy that is consistent, well-presented and on-brand. (They also save loads of time by avoiding those annoying arguments over different people’s personal preferences for hyphenation!)

How we can help

We apply our grammatical expertise and knowledge of writing and design conventions to create style guides that capture all the necessary information, are easy for staff to use, and strengthen your brand.

Editor Group can work with you to create the

following types of style guides:

• Writing style guide: Set rules to ensure all written communication – from emails to websites – is consistent, grammatically correct and aligned to your brand.
• Tone of voice guide: What would your voice sound like if it was a person? We’ll create a clear set of guidelines on how to write in a tone that matches your brand personality.
• Brand identity guide: We help you define and document your brand identity – the values and emotions that should be represented in your written material.
• Online style guide: Set rules that determine what your company looks and sounds like online. This may include establishing policies for forums such as blogs and social media sites.

Once you have a style guide, our experienced team can run workshops on how to use and apply it across your communications.