Australian content marketers report greater success over the last year. That’s just one of the findings in the new Content Marketing in Australia 2018: Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI) in partnership with the Association for Data-driven Marketing and Advertising (ADMA).
These days everything seems to be about speed. Learn fast, publish fast, fail fast! Well, here’s the lowdown on faster ways to punctuate and format in Microsoft Word. From keyboard shortcuts to macros, learn how to get your work done quick smart.
With the average annual report reaching a (somewhat crazy) 204 pages, investors, regulators and citizens are pushing businesses and governments to get to the point. In a word, they want you to declutter!
The world’s smartest companies are embracing AI to control the quality and consistency of content. Editor Group MD Grant Butler offers a detailed overview of this and other trends from Acrolinx’s Content Connections 2017 in Silicon Valley.
From the Internet of Things to blockchain, many marketers struggle to understand the latest MarTech – marketing technology – and how it might eventually fit into their organisation. Here’s our advice on how to keep things simple.
We know that delivering high-quality content has been important for a while now, especially in the B2B space. But what does great content look like in 2017? From an email comeback to artificial intelligence, here are the content marketing trends to expect this year.