The world’s smartest companies are embracing AI to control the quality and consistency of content. Editor Group MD Grant Butler offers a detailed overview of this and other trends from Acrolinx’s Content Connections 2017 in Silicon Valley.
From the Internet of Things to blockchain, many marketers struggle to understand the latest MarTech – marketing technology – and how it might eventually fit into their organisation. Here’s our advice on how to keep things simple.
We know that delivering high-quality content has been important for a while now, especially in the B2B space. But what does great content look like in 2017? From an email comeback to artificial intelligence, here are the content marketing trends to expect this year.
From painting and composing to making moral choices, it seems that nothing is off limits for machines these days. Not even writing. Will machines one day make writers’ jobs obsolete? Is the looming automation of content production processes a threat to the creative class? Not necessarily.
Think of a style guide as your map around the world – you wouldn’t go sailing without it. From setting the tone of your organisation to preventing unwittingly offensive language, here’s why you need a corporate style guide.
With clients working at the cutting edge of technology and innovation, Editor Group likes to keep its finger on the pulse. This month we look at the drone revolution and what it means for our clients in Singapore especially.
We examine the key insights from the new Content Marketing in Australia 2017: Benchmarks, Budgets and Trends report by the Content Marketing Institute (CMI) in partnership with the Association for Data-driven Marketing and Advertising (ADMA).
CMI’s annual survey gathers insights into the successes and challenges facing content marketers.